Crowdsource + Crowdfund Your First Digital Program

Learn how TO Launch your First online wellness program in less than 30 days


Mastering the art of beta launching changed our business + our Lives

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We’re Jeni + Sandy and we help values-driven women achieve real results in online business.

We left our established careers in law and clinical practice to start our company. It wasn’t just because it allowed us to be at home with our children, catch a mid-morning pilates class, or throw dinner in the slow cooker at noon (although those are some wonderful perks that we both enjoy).

Our larger mission has always been to create a company that we could leverage to create a tidal wave of empowerment for other women. Beyond the freedom, flexibility, and financial benefits of building an online business, deep down, we both felt called to help other human beings find personal and financial freedom through entrepreneurship.


We believe that when women build businesses, there are exponential benefits for our families, our communities, and our culture. When we work for someone else, we give up so much control. How much money we make, when, where, and how we work are all dictated to us by someone else.

Entrepreneurship is, quite literally, a tool for liberation. Building a business can set you free.

But Don’t take our word for it…





Beta Launch Lab LIVE


Lifetime Access to the Beta Launch Lab Course Curriculum

BONUS: Mission Control: Beta Launch Lab Private FB Community

BONUS: 3 Live Group Strategy Calls with Jeni + Sandy

BONUS: Social Media Marketing with Intention Course

BONUS: Email Launch Templates

BONUS: Done-for-You Trello Board

BONUS: Beta Launch Calendar Template


Beta Launch Lab + Inner Circle Bundle


FULL Beta Launch Lab Course + BONUSES (Value $1,297)

1-Year Subscription to Namastream Studio Plan

1-Year Access to Twice-Monthly Live Group Coaching Calls

1-Year Access to ALL Soulful MBA Courses ($1,997)

Namastream Film School ($199)

Make Room for Magic Course ($97)

White Glove Namastream Support (Priceless)



When does enrollment open for the Beta Launch Lab? . . .

The Beta Launch Lab opens for enrollment on October 3, 2019 and our doors will close on October 7 at midnight EST.

When are the live coaching calls? . . .

Our Fall 2019 LIVE coaching calls will take place on Thursday evenings at 6pm PST / 9pm EST. There will be 3 calls — October 17, October 24, and November 14. All calls will be recorded and you are able to presubmit questions if you're unable to attend live.

What happens when I sign up? . . .

Once you enroll, you’ll be whisked away to our secure check-out page. Right after you pay, you’ll get a confirmation email with all of the details of your next steps—including a link to the Beta Launch Lab course, Social Media Marketing with Intention, and our Mission Control (aka the private Facebook Group), where you’ll join your fellow astronauts in training. Clear you schedule for the live call dates. We’re going live at 6pm PST on October 17, October 24, and November 14. Buckle up because you’re about to hit warp speed. Let’s do this!

What if I can't make the live weekly Office Hours sessions? . . .

All of our calls will be recorded and uploaded in into the course each week, so if you can't make a session you can watch the recording at your convenience. Students will also have the ability to submit questions prior to each week's call.

Are there any prerequisites? . . .

Nope! You can be brand new to online business.

Are there any other material / equipment costs besides the investment in the course? . . .

There are no other costs associated with the Beta Launch Lab.

Do I get one-on-one access to Sandy + Jeni? . . .

We strongly feel that group coaching is often more powerful than on-on-one access. You will be able to ask questions on the coaching calls or pre-submit questions. You will also have access to Sandy and Jeni in the Mission Control Private Facebook Group.

What is the refund policy? . . .

We believe so much in the Beta Launch Lab method and the value it provides that we are offering a 30-day refund for anyone who implements ALL of the work and sees NO results. You can email us and provide your sleuthing notes, strategy call notes, written and sent launch emails, Trello Board, and launch calendar, and we’ll refund your investment. You must have done the work and had no results to be granted a refund. There are no refunds for the Inner Circle Bundle upgrade.

How much does the course cost? What about payment plan options? . . .

The cost of the course is $1,297. We are offering a payment plan of 3 payments of $450. The pament plan is available on the course checkout page:

What’s the difference between this course and the other programs you offer (like Inner Circle)? . . .

The Beta Launch Lab is a single course designed to get you started with your first digital program. It does not include Namastream software or ongoing business strategy coaching beyond November 14, 2019. The Inner Circle is our 1-year incubator that includes a 1-year studio plan subscription to Namastream Software, access to our Inner Circle community site, live 2x monthly coaching calls, and our entire suite of Soulful MBA courses, including Beta Launch Lab.

I’m super busy and committed to a LOT right now. How flexible is the Beta Launch Lab with scheduling? . . .

This is the best part! This offer is unique, in that we are working through the phases live with you over the course of a month together. However, if you are really stretched thin right now and know you cannot spend the time you need to do the work or attend the calls, we believe there is still value in joining now because you will get the recordings of the calls to watch at your own pace, you can ask us questions even if you won’t be on the calls, and you’ll have lifetime access to the course modules.

The investment feels like a lot right now. Is it really worth the price? . . .

What would enrolling your first round of beta students be worth to you? You’re going to have all your launch dates on your calendar, emails and social media posts written and scheduled, and we’ll answer your questions as you go. What is the opportunity cost of inaction?

I have additional questions. Can I email you? . . .

Sure. Send your questions to and we will get you an answer right away!